by Having worked with and for The Walt Disney Company as Media Account Director, I was thrilled when I was asked to cover for my ex-client’s maternity leave during four months this Summer.
With Pixar’s Toy Story 4, a record breaking The Lion King and the recent acquisition of 20th Century Fox (including franchises like The Terminator), this was not only a return to one of my favourite sectors but also a very interesting time to work on such an assignment for one of the leading entertainment companies.
From marketing plans, briefings of creative and media agency to collaborations with internal and external stakeholders, I basically had a blast working on this assignment.
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