Me in three words

Positive. Driven. Efficient.

…and in more than three words

As the quintessential 90’s kid, I was brought up by MTV in the glory days when video killed the radio star. It was my dream job to work for the number one kids&youth entertainment brand (nowadays better known as Viacom).

And that’s exactly what I did.

Combining a full-time job at MTV Networks with getting my university degree in Communication Science, I was able to nourish my love for Kids&Youth consumer insights, audiovisual media and building compelling business cases. Starting as a Research Intern, I finished my career at MTV Networks as Research Manager.

My love for media marketing strategy was further developed when I got introduced into the wonderful and sometimes overwhelming world of media agencies, having worked for Mindshare and most recently Havas Media. As a multi-tasking media strategist I helped brands such as Volvo Cars, C&A, The Walt Disney Company and Efteling.

+ 10 years and an adorable son later, I’ve decided to take my passion a step further through LITconsulting.

Quick facts

Yay

  • Ramones
  • USA – more specifically California
  • Breadcats
  • Netflix
  • Pancakes

Nay

  • Orange world leaders
  • Everyday -isms
  • Bad coffee

Curious on how we can work together? Get in touch!